Pay it forward supported by Desjardins

Pay it forward supported by Desjardins

The Pay it forward by Desjardins Program is now finished. We are very proud of the tremendous success this additional funding had to support campaigns initiated by local businesses and organizations that were impacted by the pandemic. The Desjardins Group would like to thank all campaign promoters and contributors for their commitment.

To support a current eligible campaign, click here.


As Québec gradually begins resuming activities, the Desjardins Group has established a program to support the momentum of Québec’s communities. Through this program, Desjardins will provide financial contributions to crowdfunding campaigns in which the general public can support local businesses by purchasing gift cards and supporting community organizations with donations.

This initiative combines solidarity towards our local communities and the stimulation of the local economy and public participation by facilitating fundraising campaigns for organizations and businesses impacted by COVID-19.

The Pay it forward supported by Desjardins Program has a limited duration. The campaign ends on August 31, 2020.

During this exceptional period, La Ruche is allowing eligible Pay it forward supported by Desjardins Program campaigns to operate under a logic of "keep every penny earned." This means that each dollar that is raised can be kept, even if the goal has not been achieved.

A global amount of $1,000,000 has been set aside to support these emerging community efforts.

For additional information:  

To view projects in the Pay it forward supported by Desjardins Program, visit: