General topics

What is an idea?

All La Ruche users can submit project ideas, whether or not they intend to carry out the idea. The presentation of the idea must describe its main components and the author’s vision in relation to them. You will find the idea tab in each site category. What’s the goal? It’s to receive feedback, comments, and suggestions from visitors in order to refine this idea and attract the interest of promoters to achieve it. The author of an idea can later convert it into a project and start a funding campaign on La Ruche. Your idea can also be taken over by another community member who has the time, interest, and skills to carry it out.

What constitutes a "project"?

A project, as understood by La Ruche, is to achieve a specific goal with a fixed budget according to an established schedule. All genres are admissible: planning a concert, decontaminating a site, or making a new cheese for example. Certain restrictions apply.

What does a contributor do, and who can become one?

The contributor is the person who picks a project on La Ruche and decides to fund it by providing money to the promoter. Anyone aged 18 years and older who owns a credit card can become a contributor regardless of his or her place of residence.

What does a promoter do, and who can become project promoter?

The promoter is the person initiating a project idea and is actively promoting it to achieve it. They are in full charge of the project, including its fundraising campaign, and are required to manage it through the La Ruche website. Anyone legally competent to contract can have the idea of a project and submit it.

What is crowdfunding?

Crowdfunding is a concept that allows projects to be carried out through the support of an online community, by potentially raising a large number of small contributions.

What is "La Ruche"?

La Ruche is a crowdfunding platform that aims to profit a specific region. It seeks to boost the local economy and involve the community by encouraging citizens to submit projects that they will achieve or simply to participate in the carrying out of other projects by financing them or providing moral support to project promoters.


What are some examples of projects that can be found in each category?

Community: Cooperative housing projects; foundations fighting against poverty; awareness campaigns on social issues; or events to improve the well-being of the population.

Environment: Financing the decontamination of a site or cleaning a riverbank; allowing a research project on new, greener equipment; starting a business whose purpose is green energy development; or creating a communication campaign to educate the public.

Architecture and Planning: Creating a green space or a local skate park for kids and teenagers; landscaping an existing location; or restoring a building’s façade.

Event: Organizing a seminar, a festival, a convention, a show, a gala, a ball, and so on.

Sport: Organizing a marathon; creating new sports clubs or funding new facilities; or creating a training program for an athlete.

Innovation and Technology: Finding out new ways to store energy, compress data, facilitate our movements, or communicate more effectively.

Arts and Culture: Raising funds to rent a room that will host a new play; recording the first album of a group; or realizing a short film, a sculpture, or artistic work of any kind.

Fashion and Design: Designing clothing items, accessories, or furniture. 

Company Product or Service: New businesses listed in this category offer to provide access to new products or services, or have reinvented versions of existing offerings, or are offering to make the desired product or service more accessible—either by innovating as concerns the production methods or simply via their proximity. Included in this section is any type of business entrepreneurship project (opening a restaurant, a shop, a hairdresser, etc.).

Is it possible to launch a series of projects that would be part of a larger project?

Certainly, assuming that each single project is one of its own. One could, for example, develop a green space and install different structures one after the other, and each step would be the subject of a separate project.

Is La Ruche acquiring intellectual property or any of the ideas submitted on its platform? Does it take a share of the ownership rights to the projects’ products?

No, La Ruche absolutely does not take any of the ownership on what is registered on its platform.

Does La Ruche ensure that projects displayed on its platform meet the region’s laws and regulations or that its promoters have the necessary licenses and permits?

No, only the promoters are required to perform these checks. La Ruche will only remind them to follow the necessary regulations.

Why must the project contribute to the enlightenment of a region?

Because La Ruche is an organization whose mission is to contribute and support a vibrant and prosperous local economy.

Are all projects accepted?

No, to be accepted a project must meet the following criteria:

  • Correspond to our definition of a project;
  • Cannot promote violence;
  • Cannot promote a political, religious or sexual view;
  • Cannot be discriminatory;
  • Must have an impact on the promoter’s region through its theme, or by

hiring a local workforce, establishing your business locally, or any other relevant way.


How is a fundraiser organised?

Before launching a fundraising campaign, you must ensure that your project meets the acceptance criteria (link). Once this check is performed, you need to create a video and text content to present you and your project. You then need determine your project’s different levels of perks that will be offered to those who invest. Next, you must create an account on the La Ruche website following the registration steps. Finally, you must make sure you have not forgotten anything by checking the detailed to-do list provided by La Ruche (link). Then all you need to do is to officially launch your fundraising campaign and make every effort to achieve your project.

What percentage of funds does La Ruche keeps as its commission?

La Ruche takes 4 percent (plus taxes) of the funds raised during fundraising campaigns, but only when they have reached their goals. La Ruche takes no commission on the amounts collected for a campaign whose target was not reached.

What does the contribuor receive in return for their contribution?

Contributors can simply contribute for the simple satisfaction of participating in a project dear to their heart, for the recognition from promoters, or for the desire to see the birth of a new product or a new service. But promoters can offer their contributors different kinds of perks related to their projects and in proportion to the value of the gift.

Are the perks left to contributor choice?

No, it’s up to the promoters to determine the levels of perks of their project.

What happens if a fundraising campaign reaches its goal before its due date?

The campaign continues as planned, so both new people can contribute and existing contributors can offer additional sums of money.

Can a project raise more money than the amount requested?

Yes, in two ways: first, when contributors offer contributions after the campaign objectives have been met and, second, when a promoter launches a parallel campaign because they think they can raise more money than expected. The promoter should then make sure to explain how the additional funds will be used and should also provide additional perks.

What happens if a project does not collect the amount necessary for its realisation?

None of the contributions provided will be debited from the credit card accounts.

Laval University - Contributors

What is the relationship between the Fondation de l’Université Laval and La Ruche?

The Fondation de l’Université Laval has been a partner of La Ruche since the fall of 2015. The foundation developed the “LaRuche – Université Laval” section within LaRucheQuebec.com, which is entirely devoted to philanthropy through crowdfunding. Projects submitted to the “La Ruche – Université Laval” section must be entirely devoted to the development of Université Laval and its constituents. Whether projects are for students, academics, or the faculty, the projects submitted must meet the mission of developing education, excellence in teaching, research, the promotion of knowledge, and the leadership of Université Laval.

What fees are taken from my contribution?

No fees! One hundred percent of the money sent to projects in the "La Ruche – Université Laval" section is sent to the project you support. The transaction costs or platform maintenance are funded entirely by the Fondation de l’Université Laval.

What is the online contribution process?

When made in the final step of your contribution to support a project, you will be redirected to the online contribution module of the Fondation de l’Université Laval. This is how we can issue a tax receipt if necessary, and it also allows you to benefit from the secured online payment module of Fondation de l’Université Laval. Thus, the foundation and Université Laval have your contact information and can contact you later, if need be.

What happens if a project does not reach its goal?

If a project does not reach its goal, the money raised will be directed to a specific or general fund. In addition, the faculty management may agree to support the project by combining it with other sources of funding. The contributions are not refundable even if the project does not reach its goal.

Do I qualify for a tax receipt for my contribution?

A tax receipt is issued for contributions of $20 or more. Your contribution receipt will be sent by mail in the weeks following the end of the fundraising campaign. You will receive a tax receipt equal to the amount of your contribution.

In some particular cases in which a special perk would be offered by the project team, notice of the tax receipt value will be clearly indicated on the project page. In addition, if certain eligible projects supporting the development of Université Laval can offer charitable receipts for tax purposes, this will be clearly indicated on the project page. The contributions are not refundable even if the project does not reach its goal.

How do I know if a project has achieved its goal?

We will email you at the end of the funding period for each project to inform you whether the goal has been reached. As a thermometer of the evolution of the campaign is on the project page you support, we encourage you to check periodically to see its progress.

Who supervises Université Laval projects?

For each project, the head of crowdfunding programs at the Fondation de l’Université Laval, a project mentor (professor, lecturer, employee, etc.), and the designated project manager from Université Laval ensure that the amount raised will be directed to the project supported.

Help to promote a project; it’s easy!

Besides financially assisting the project you support, there are many ways to help promote a project. You can share it on your Facebook page or on your LinkedIn or Twitter account. In addition, word of mouth is an effective way to share information with your family, peers, and friends. The more you talk about the project, the more likely it will reach its goal!

Will the Fondation de l’Université Laval sell my information?

No, please see the “terms” from the La Ruche website here. You can also check the “governance” section of the Fondation de l’Université Laval website here.

Can I contribute by check or by phone?

Certainly, please call the Fondation de l’Université Laval at 

Fondation de l’Université Laval

Pavillon Alphonse-Desjardins

2325 University Street, office 3402

Québec City (Québec) G1V 0A6

Additional questions:

For any additional questions, please contact the head of crowdfunding programs of the Fondation de l’Université Laval:

Dave O'Farrell, head of communications and marketing, Fondation de l’Université Laval.


Am I guaranteed that my contribution will exclusively serve to complete the project to which I contributed?

The promoters are committed to use the money collected for the sole purposes described in the presentation of their project. In addition, these objectives should not be changed once the campaign is launched. Promoters who do not respect these commitments will be subject to prosecution.

When are contributions sent to the promoters?

When the fundraising objective of the project has been reached, the contributions will be given to the project’s promoters a week after the fundraiser’s deadline.

Can I contribute the amount of my choice?

No, because the promoters of each project have previously determined specific funding levels and the perks associated with each.

Laval University - Promoters

How can a project be submitted to the "La Ruche –Université Laval" section of the site?

All members of the university community, including students, teachers, lecturers, employees, researchers, graduates, retirees, and so on, may submit a project to the “La Ruche – Université Laval” section of the site. The relevant Université Laval department must then approve it.

Projects submitted to the "La Ruche – Université Laval" section must be fully dedicated to the development of Université Laval and its constituents. Whether for student projects or faculty, the projects submitted must meet the mission of developing education, excellence in teaching, research, advancement of knowledge, and the leadership of Université Laval. The Fondation de l’Université Laval has the right to accept or reject projects that are submitted to the “La Ruche – Université Laval” section.

What are the basic requirements to start a project?

We require that a strong promotional team surround the project promoter in order to drive a successful crowdfunding campaign. To that effect, we ask that four additional people join the promoter in their project. In addition, we ask that the project to be supported by a project mentor. This can be a lecturer, teacher, or administrative employee, for example, who needs to be familiar with your project and support your fundraising campaign.

Are you the promoter of a project?

Click "Start a project" at the top of the website and click on the “La Ruche – Université Laval” icon to view the steps. If you are unsure whether your project qualifies as a Fondation de l’Université Laval crowdfunding campaign, please contact us by telephone, or email the person responsible. See the “Additional Questions” section.

Will I receive help to set up my crowdfunding campaign?

Absolutely. When you submit your project idea to the Fondation de l’Université Laval and it is accepted, you will be paired with La Ruche volunteers who will accompany you throughout the process. These people are part of a group we call "SM40." This is a committed group of volunteers that will give you valuable advice throughout the process of creating your crowdfunding page and your fundraising campaign. Refer to the "SM40" section here. We also invite you to read the La Ruche FAQ section, which explains the proper process to conduct a successful


How can I have access to the funds raised?

The person responsible for Fondation de l’Université Laval crowndfunding campaigns will work with you to make sure that an appropriate university representative directs funds raised towards your project.

Additional questions:

For any additional questions, please contact the head of the crowdfunding program of the Fondation de l’Université Laval, specifically “La Ruche – Université Laval.” Dave O'Farrell, head of communications and marketing, Fondation de l’Université Laval.


When will my project become publicly available?

It becomes available after you’ve answered all the questions about creating your project. You can then save it and publish it.

When will the money collected during the campaigns be turned over to the promoters?

As soon as the promoters of any project have reached their goals, they will receive the funds, approximately one week after the campaign’s deadline.

Can I use images or multimedia content produced by others?

You can only use content for which you own the copyrights or for which you have obtained permission from the person who holds the rights or their representative.

If I close my user account on the website of La Ruche, will my project be lost?

No, La Ruche makes sure to retain all the projects submitted. Later, if you want to reactivate your account, you will find your project with just one click.

Can my project link to my company’s Facebook page?

The Facebook page linked to a project must relate to the project. However, if the project is an initiative of your company, you can actually link to its Facebook page, provided that you talk about your project on that page.

Can I change the information on my project when the fundraiser is over?

No, changes to the project are impossible at that point.

Can I change the amount requested or the deadline of my funding campaign after it has begun?

It is possible if no contributions have already been recorded for this project.

Is there a minimum or maximum amount that can be requested for a project?

No, because the amount requested and the one fixed for the fundraiser must correspond to the estimated costs and be supported by a budget.

Is it mandatory to set a specific amount to raise and to choose a date to start my fundraising campaign?

Yes, because before submitting your project, you must have thought it out and planned it in detail. You must have a plan and a list of your needs and the means that you will need to achieve it. You will have made an estimate of costs, the budget, and set a deadline.

Can I use a different name from mine for my profile on the La Ruche website?

No, the name displayed must be the name of the project promoter.

Can I have more than one active project at a time?

Yes, a promoter may conduct more than one project at a time. However, this is not recommended, as running a fundraising campaign and then the project itself requires a great deal of time and energy. Therefore, trying to handle multiple projects might damage their credibility and funding.

Can I share my project on social networks with friends before publishing?

No. All your shares must be made from La Ruche, once your project is made public.

Who is responsible for the commitments made at the submission of a project?

The promoter is responsible for the full management of their project.

Many people are involved in a single project. Can we provide the names of several people as the project’s promoters?

No, you must designate one responsible person. However, you can present each of your team members in the “presentation of the promoters” and in your video.

How will the members of my community be informed about the news posted on my project’s page?

Guests have access to a list containing the email addresses of contributors who contributed to the project. It will be up to you to contact the contributors to inform them of any updates.

Is it mandatory to offer perks to contributors?

No, but it is highly recommended you do so. Interesting perks related to your project will motivate users to support you.

What forms can the perks take?

Perks can take different forms: consultation privileges to other projects; discounts on goods, services, and events created; product samples from commercial and artistic projects (if the promoter is an artist or a designer of comic strips for example, they could provide copies of their sketches.) You should view the perks as thank-you gifts.

How can I change the information in my profile?

You can access your user account by clicking on “My Account” at the top of each page to make necessary changes to your profile.

My project was refused even though I think it meets the acceptance criteria. What can I do?

You can revise and submit it again. However, if it still does not meet our criteria for acceptance after the second review, the project will definitely be refused and deleted from our systems. You will need to create a new registration if you want to present a different version of your project.

Can I reactivate a project whose fundraising campaign has failed?

Yes, it's possible to do so.

What should I do if I realize that I will not be able to make good on the promised perks on the dates scheduled?

It is always better to be as transparent as possible. Apologize to your community, explain the cause of your delay, and keep everyone informed of any new deadlines.

How long will my project stay available on the website after the campaign has ended?

Project ideas and projects themselves are never deleted; they remain accessible by name through the site’s search tool.

How do I get the contact information of contributors to send them their perks?

The personal information of your contributors will be channelled directly to you. If some information is missing, it will be your responsibility to contact your contributors.

What happens if my fundraising campaign reaches its goal before the deadline?

The campaign continues as planned, so both new people can contribute and existing contributors can offer additional sums of money.

What happens if a contributor’s credit card is rejected?

The contributor is informed and asked to try again using a valid credit card. The contribution they selected is not added to the total amount of funds raised until the card is accepted. Moreover, you are not required to send the corresponding perks.

Can I change the planned perks after my fundraising campaign has already been launched?

Yes, you can only improve them or to add new levels of perks. You must not under any circumstances remove the announced perks or decrease any of them.

Can I limit the quantity of some of my perks?

Yes, for example if you want to make a perk exclusive.

Can my project idea be stolen?

There is no guarantee that your idea will not be stolen, because registrations on La Ruche are open to the public. To protect yourself, you should make inquiries about your property rights to the Canadian Intellectual Property Office, for example.

What influences the “success” of my project?

The number of contributions received, regardless of their value.

Do I need to pay to display a project?

No, publishing a project on LA RUCHE is free.

How should I proceed to launch a project?

Just click on the button "start" at the top of each page. A series of questions will then guide you through the project registration process.